THE COMPANY
Shear revival is a company founded by barber Zachary West out of New Jersey. The company abides between the high status pomade brands such as: O’Douds, Big slick, Lockhart’s and Pomps not dead.
More info: http://www.shearrevival.com/
POMADE IN THE SPOTLIGHT
Today’s review will be on: ‘Music or misery’ after the movie ‘High fidelity’ (2000). On the fb pomade channels, abbreviated as: ‘MOM’. ‘MOM’ is a heavy, hydrogenated castor oil based pomade (a real oil based). The batch I’m talking about, is the latest: petrolatum-free. Zachary replaced the petro by hydrogenated castor oil to get a cleaner product. Here something more on the pomade’s topic, a quote out of High fidelity:
‘What came first, the music or the misery? People worry about kids playing with guns, or watching violent videos, that some sort of culture of violence will take them over. Nobody worries about kids listening to thousands, literally thousands of songs about heartbreak, rejection, pain, misery and loss. Did I listen to pop music because I was miserable? Or was I miserable because I listened to pop music?‘
Rob Gordon, High fidelity.
I’ve never tried the previous run thus I cannot compare them. Below, the ‘old’ MOM pomade: comes in a plastic jar, light green colored, other scent and petrolatum instead of hydrogenated castor oil.
MOM comes in a 4 oz (113 g) glass amber jar with very clean well-designed labeling. Cream colored product inside.
INGREDIENTS (minus the Latin)
Hydrogenated castor oil, beeswax, microcrystalline wax, shea butter, coconut oil, avocado oil, castor oil, jojoba oil, fragrance & therapeutic grade essential oils.
SCENT
Cedar, lime, juniper. Like this one over the new TOWK scent. The MOM scent is not strong, not in its jar or in the hair. Once I styled, I just noticed a few very modest whiffs. The days after, no smell anymore (adaption). Great for me because I dislike strong aromas the whole day. I dig the smell during application.
STYLING PROCESS
My hair: I’ve medium thick, wavy hair. I wear a side part with a contour.
My styling equipment: at the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most.
Application: used putting it in on damp hair, this helps. Scooped 4 normal licks.
Scooping: top layer is hard, scooping out needs a lot of pressure, didn’t need my fingernail. Once below this top layer, not so easy either but not an impossible job.
Breakdown: demands some power rubs, then the pomade becomes oily, a tiny bit sticky.
Working in: scarce tug. Spreads okay throughout the hair
Combing back: went well. No tug or pull.
Control: pomade’s grip is strong. Laid down the sides great, tamed my cowlicks and my waves weren’t nearly visible anymore. No splits. No issues having strays or flyaways popping out. It gave me a good height with a slick, neat look. . Good control. Doesn’t feel tacky or greasy. For being a heavy and after heard the difficulties some had with it, for me the overall application was sufficiently workable.
SHINE
For me the shine is a few notches below medium. Stays till the end of the day.
HOLD
Intended to be a heavy hold and that’s true for sure.
ENDURANCE
This pomade keeps the hair in place all day. You can compare its hold with Ominous co,; embalmer’s grease medium (more of a firm in fact). Didn’t have issues my cowlicks or waves coming through, strays and flyaways popping out, sides out of place: no. No splits in the front or elsewhere. After some cycling and walking, sweating, wind, temperatures around 70° F (21° C): hair still in place. At the end of the day: nearly no strays or flyaways!
RESTYLING
Great. Around the same hold as before. No resistance.
BUILD UP
Rather workable.
WASH OUT
3-4 shampoos. Hair feels healthy, soft, conditioned after the wash. The quality ingredients with several oils and butters do a great job!
SIMILAR POMADE(S)
- The mail room barber XXX
- Ominous style co, embalmer’s grease medium.
Interested in oil based pomades only? You can join our ‘Oil Based Pomade Enthusiasts’ Facebook group – https://www.facebook.com/groups/OilBasedPomadeEnthusiasts/
POMADE IN WORDS 