Company – product
Shear revival grooming & beauty is a company founded by barber Zachary West out of New Jersey. The company abides between the high status pomade brands such as: O’Douds, Big slick, Lockhart’s and Pomps not dead. Today’s review will be on: ‘Music or misery’ after the movie ‘High fidelity’ (2000). On the fb pomade channels, abbreviated as: ‘MOM’. ‘MOM’ is a heavy, hydrogenated castor oil based pomade (a real oil based). The batch I’m talking about, is the latest: petrolatum-free. Zachary replaced the petro by hydrogenated castor oil to get a cleaner product. Here something more on the pomade’s topic, a quote out of High fidelity:
“What came first, the music or the misery? People worry about kids playing with guns, or watching violent videos, that some sort of culture of violence will take them over. Nobody worries about kids listening to thousands, literally thousands of songs about heartbreak, rejection, pain, misery and loss. Did I listen to pop music because I was miserable? Or was I miserable because I listened to pop music?”
– Rob Gordon, High fidelity.
I’ve never tried the previous run thus I cannot compare them. Below, the ‘old’ MOM pomade: comes in a plastic jar, light green colored, other scent and petrolatum instead of hydrogenated castor oil.
Other revised and infamous pomades from SR are:
- Crystal lake: medium unorthodox waterbased (after the Friday, the 13th movies).
- Elm street: light oil based (Freddy Krueger/Nightmare on Elm street).
- The one who knocks: medium wax based (after ‘The breaking bad’ series).
- American gardens: a light-medium clay.
More info: http://www.shearrevival.com/
My hair profile
I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most.
4 oz glass amber jars with very clean well-designed labeling. Cream colored product.
Hydrogenated Castor Oil, Beeswax, Microcrystalline Wax, Shea Butter, Coconut Oil, Avocado Oil, Castor Oil, Jojoba Oil, Fragrance & Therapeutic Grade Essential Oils.
Cedar, lime, juniper. Like this one over the new TOWK scent. The MOM scent is not strong, not in its jar or in the hair. Once I styled, I just noticed a few very modest whiffs. The days after, no smell anymore (adaption). Great for me because I dislike strong aromas the whole day. I dig the smell during application.
Application process – result
Pomade has a creamy color. Top layer is hard, scooping out needs a lot of pressure, didn’t need my fingernail. Once below this top layer, not so easy either but not an impossible job. Breaking down demands some power rubs, then the pomade becomes oily, a tiny bit sticky. Putting into hair: scarce tug. I’m used putting it in on damp hair, this helps. Scooped 4 normal licks. The pomade’s grip is strong, spreads okay through the hair. Combing through (Denman brush) went well. Didn’t have tug or pull. Pomade styled well. Laid down the sides great, tamed my cowlicks and my waves weren’t nearly visible anymore. No splits. No issues having strays or flyaways popping out. Hair kept shape after initial styling. It gave me a good height with a slick, neat look. Has a light-medium weight. Good control. Doesn’t feel tacky or greasy. For being a heavy and after heard the difficulties some had with it, for me the overall application was sufficiently workable.
For me the shine is a few notches below medium. Stays till the end of the day.
Hold – endurance
Intended to be a heavy hold and that’s true for sure. This pomade keeps the hair in place all day. I can compare its hold with Elmbalmer’s grease medium (more of a firm-heavy in fact). One of the heaviest on the market. Didn’t have issues my cowlicks or waves coming through, strays and flyaways popping out, sides out of place: no. No splits in the front or elsewhere. After some cycling and walking, sweating, wind, temperatures around 70: hair still in place. At the end of the day: nearly no strays or flyaways! Overall: great endurance!
Great. Around the same hold as before. No resistance.
Clean. Good build up properties.
3-4 shampoos. Hair feels healthy, soft, conditioned after the wash. The quality ingredients with several oils and butters do a great job!
I made an inventory of degreasing methods that can help you: https://piw74.com/2016/07/12/an-inventory-of-degreasing-methods/
Hair, scalp issues
No breakouts, allergies, itching.
- The mail room barber, natural XXX oil based pomade.
- Ominous style co, Embalmer’s grease medium oil based.
Interested in oil based pomades only? You can join our ‘Oil Based Pomade Enthusiasts’ Facebook group – https://www.facebook.com/groups/OilBasedPomadeEnthusiasts/