O’Douds apothecary, Standard pomade – firm unorthodox water based

O'Douds - All Natural Standard Pomade (Firm Hold, Cedar Citrus Scent)

Company – product

‘Sensible grooming for sensible humans’

O’Douds apothecary once started the all natural unorthodox water based revolution after Anchors aweigh hair co had launched the nearly all natural Teddy Boy original and matte.

O’Douds brings us an unorthodox water based pomade that again mimics an oil based but washes off with water only. Water soluble pomades were already known under the category of the ‘orthodox’, ‘ringing gels’ or gel-type water pomades. They have the advantage to be predictable and keep the hair in place all day. Disadvantages of those: many dry out the hair/skin as a result of the cleansing chemicals that also wash off the natural oils. A lot of them make the hair feel crunchy and harden into a helmet. O’Douds on the other hand, respects the hair and skin and this pomade is no exception.

The highlighted standard pomade belongs to the new line of O’Douds products released in May 2017. Quoting O’Douds: ‘Our brand-new standard pomade retains everything great about our pomades with even easier application and removal. Expect a strong, pliable, and sticky hold that keeps your hair in place all day and can be easily restyled. The best part? It washes out of your hair effortlessly, and because we are still using natural oils, waxes, and butters, your hair will stay moisturized and healthy.’

Calling it ‘standard pomade’ gave me the (very personal) impression O’Douds intended to start a new revolution: the water-soluble unorthodox water based as a new standard. But others were first:

  • Arcadian grooming: 2 water-soluble unorthodox pomades.
  • The splendour pomade: Butter grease.
  • Anchors aweigh co: Teddy Boy original (OG) and – matte.

Also, important to mention:

  • Lockhart’s did a limited run (2017) with 3 washable goon grease pomades: the water-soluble petro based!
  • Flagship pomade co is developing water-soluble oil based products (2017).

Along with the standard pomade, there’s the matte paste and styling treatment, both hydrophilic as well. The 3 are vegan.

Bonus, O’Douds pomade process – https://vimeo.com/266346395

More info – https://odouds.us/

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a boar hair brush, a Denman plus a detangler (Tangle teezer). During styling, I use brushes most.


The standard pomade is stored in a nice little cardboard box. The product comes in a 4 oz amber glass with classy, beautiful, clean metallic labels which are limited. Some texts are small and not easy to read but you there’s the possibility to look up all the info on the O’Douds website. The standard pomade has an off-white color.


Water, Oryza Sativa (Rice) Bran Wax, Ricinus Communis (Castor) Seed Oil, PEG-40 Hydrogenated Castor Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Emulsifying Wax, Cetearyl Alcohol, Tocopherol (Vitamin E Oil), Cetearyl Glucoside, Phenoxyethanol, Citrus Bergamia (Bergamot) Oil, Citrus Sinensis (Orange) Oil, Juniperus Virginiana (Cedarwood) Oil, Juniperus Communis (Juniper) Berry Oil, Mentha Vitrata (Bergamot Mint) Oil, Citrus Aurantifolia (Lime) Oil, Lavandula Angustifolia (Lavender) Oil.

In English:

Water, Rice Bran Wax, Castor Seed Oil, PEG-40 Hydrogenated Castor Seed Oil, Candelilla Wax, Jojoba Seed Oil, Carnauba Wax, Emulsifying Wax, Cetearyl Alcohol, Vitamin E Oil, Cetearyl Glucoside, Phenoxyethanol, Bergamot Oil, Orange Oil, Cedarwood Oil, Juniper Berry Oil, Bergamot Mint Oil, Lime Oil, Lavender Oil.

The ingredients O’Douds used are not all natural but mostly derived from natural sources and not harmful for skin and hair or your health. They won’t dry out the mane. Clayton Douds and team make quality products and perfection is key.

A few ingredients explained:

  • Rice bran wax: vegetable wax extracted from the brain oil of rice.
  • PEG-40 hydrogenated castor seed oil (PEG-40 castor wax): helps to form emulsions by reducing the surface tension of the substances to be emulsified. They also help other ingredients to dissolve in a solvent in which they would not normally dissolve.
  • Emulsifying wax (e-wax): makes oil and water bind together into a smooth emulsion. Has the ability to maintain moisture on the skin and hair after being washed out.
  • Cetearyl alcohol: a fatty alcohol which functions as an emulsion stabilizer, surfactant, viscosity increasing agent. Conditions hair and skin.
  • Cetearyl glucoside: surfactant and emulsifier based on sugar. Helps skin and hair to retain moisture.
  • Phenoxyethanol: preservative.
  • Vitamin E: antioxidant used to prevent rancidity.


Cedar-citrus. Same aroma as in the regular unorthodox water based but more subtle here. Dig this odor and I am glad they reused it. O’Douds always creates very balanced scents and this one is no exception: not overpowering, no super all day lingering scent, following as a shadow, just a non-pushy smell with an agreeable potency. Ideal for sensitive noses or people not liking this smell.

Application process – result

Always make sure to style with clean and dry hands, remove hairs from the jar for it’s water based molds, yeasts, bacteria can develop. Store it in a cool and dry environment. Applied to damp hair as usually to relax my waves plus ease application. O’Douds advises to style on dry hair to get more power out of the product. The other day I applied it slightly damp and waited for a few minutes to style. The pomade began to stiffen and as a result of that some better control of my waves. Scoop-ability: comes out right away, without having to push through a top layer. You’ll scoop a soft cream which reminds me of Anchors Teddy Boy and Firsthand supply pomade. Texture looks like whipped cream. It is creamier than their regular water based. Although being light and creamy, there will be a secure control/grip in the hair as you’ll read next. Take notice to scoop small amounts at once because breaking down gives a rather sticky pastiness that does not vanish rubbing between the hands, even not doing it very solid. Used a bigger scoop and I thought: ‘What the heck? But then: ‘This is O’Douds, so it will dissolve and … it did.’ Don’t have a problem it acts this way, it aids to see whether the pomade is spread evenly in the mop. Working into the hair goes easy too: nearly no tension. Dispersing evenly: if you work it in/comb it thoroughly, the white streaks will vanish eventually. Slicking the hair back (Denman brush/tangle teezer): some tension but nothing bothersome. Changing the hair’s direction to make a part: again a smidgen of resistance. The standard pomade provides a good, solid control from the start which lays/keeps down the hairs very well. Sides were slicked down well. It managed my cowlick area well and lifting/styling the front was no problem, just some slight waving using it on damp hair. It also provides good slickness, thus no bunch of strays/loose hairs fucking up the hair. Got good height with a clean and nice hair shape. Weight in the hair: light-medium which allows some good volume. How much pomade did I need? 3 bigger than average licks. During the styling process, I experienced a stickiness keeping everything together and a stiffening up providing better control and hold, especially to straighten my waves. The stiffening up did not make it difficult to work with the product at all. Styling time: average. Looking back in the mirror after half an hour: everything still in place, no strays, no saggy hair, no cowlicks/waves taking over or being worse, no splits either.


High shine according to the company. Would call it more of a medium shine using it on (slightly) damp hair. On dryer hair: a few steps below medium. Shine persisted.

Hold – endurance

High hold, can be translated into a firm hold. Compared to the regular unorthodox water based: a tad more hold and yes, a firm styling on dry, slightly damp hair. On damp hair: less firm. This pomade has some good endurance: my hair sagged very little, no strays or cowlicks, not many waving: just a little but still neat and clean. Under what circumstances did it get a test? A few hikes, a trip per bike in temperatures around 75, windy weather and sunny, did sweat a bit.


Easy, no tug. Improvement of the initial styling. I experienced some likeness with a gel-type but the standard pomade does not stiffen up that much and does not harden up as a gel. Keeps its good hold after combing through the hair. More waves.

Build up

If you choose to rinse with water, there won’t be any build up left for it is water-soluble. Building up: clean and workable build up as we are used from the O’Douds regular water based. It’s important to not dampen your hair too much. Slightly damp and 3 scoops gave me a stiffer feel, nearly gel-type (without the hardening), wax based oil based alike resulting in more control and more hold. I said nearly for it has its own characteristics.

Washing out

Intended to be water-soluble. I was curious whether this would work. For me: most of it came out, needed 1 dab of shampoo. It all depends on the hair type and will be easier with thinner, less hair I suppose. Maybe rinsing longer will take all out, just rinsed it as long as I do with a gel-type, until the lather is gone. O’Douds describes that because of the presence of several healthy oils the hair won’t feel dried out. And yes, it felt soft and healthy after that. This is an ideal pomade to wear for one day. If you don’t wanna leave product in at night, this is your go to pomade. Can also be put in to degrease from oil based pomades = a versatile pomade for sure.

Hair, scalp issues


Similar pomade

  • Firsthand supply: also that light creamy texture providing firm control and hold and that stiffening up feel (even much more than the standard pomade).
  • Arcadian grooming: water based, firm hold.

Other water-soluble unorthodox pomades

  • Anchors aweigh hair co: Teddy Boy original, medium-light hold.
  • Anchors aweigh hair co: Teddy Boy matte, medium hold.
  • The splendour pomade: Butter grease, medium-firm hold.
  • Arcadian grooming: unorthodox water based pomade, medium hold.
  • Arcadian grooming: unorthodox water based pomade, firm hold.

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