O’Douds apothecary, Water based pomade – firm unorthodox water based pomade (latest batch)



Company – product

Today, I’ll do a review on O’Douds’ latest batch of their water based, unorthodox pomade. It recently got a new name and a slight change in the label: Now it is the ‘Multi purpose pomade’. Its formula has not been changed. There are a few jars and batches in circulation, older runs that still work fine. Did a review of the amber jar/Brooklyn batch, here the link – https://piw74.com/2016/01/15/odouds-water-based-pomade-brooklyn-batch/

Important info:

  • 2016: ingredients changed. Clayton Douds and his team did improve their water based a lot.
  • October 2017 – changes: it now calls ‘multi purpose pomade’, labels changed and stronger formula.

Quoting O’Douds apothecary: ‘Our most popular product by a long shot, the water based pomade is revolutionary in its versatility. From straight and fine hair to thick and curly hair, this pomade can handle it all. Use one scoop for a loose look, two scoops for a more refined look, and three scoops to slick it back.’ 

O’Douds apothecary began as a hobby in a little kitchen in Texas. Clayton and his wife Kiara wanted to brew all natural, healthy stuff, nothing with harmful unreadable chemicals or ingredients stripping skin’s oils. They created what became a very noted water based, not a gel-type but a non-drying type. It was the first of its kind with a natural content and much easier to wash off as the regular wax based petrolatum pomades. Predecessor in this field was Anchors hair company. Anchors water based was also handmade and contained some well-chosen chemicals and natural ingredients. The formula was water-soluble. It was O’Douds that made the real revolution in the non-drying, unorthodox pomade world. Kiara and Clayton moved to New York and started a larger scale company: O’Douds apothecary.

Bonus: O’Douds apothecary – https://www.youtube.com/watch?v=09ps0T4TjQ4

More info – https://odouds.us/

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most. Also, a tangle teezer. Wanna know more of the tangle teezer: https://piw74.com/2016/07/16/combs-brushes-afro-picks-an-inventory/


The one presented here is the latest, with the vinyl labels, 4 oz amber glass jars. Pomade is off-white.


Aqua, Cera Alba (Beeswax), Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus communis (Castor) Seed Oil, Candelilla (Euphorbia Cerifera) Wax, Butyrospermum Parkii (Shea) Butter, Hydrogenated Ricinus communis (Castor) Seed Oil, Soy Lecithin, Sodium Borate, Tocopherol (Vitamin E Oil), Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citrus Bergamia (Bergamot) Oil, Citrus Sinensis (Orange) Oil, Juniperus Virginiana (Cedarwood) Oil, Mentha Vitrata (Bergamot Mint) Oil, Citrus Aurantifolia (Lime) Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Officinalis (Sage) Oil.

Now easier reading without the Latin:

Aqua, Beeswax, Jojoba Seed Oil, Castor Seed Oil, Candelilla Wax, Shea Butter, Hydrogenated Castor Seed Oil, Soy Lecithin, Sodium Borate, Vitamin E Oil, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, * Bergamot Oil, Orange Oil, Cedarwood Oil, Bergamot Mint Oil, Lime Oil, Lavender Oil, Sage Oil.

* From here: essential oils, mostly for the scent.

A few ingredients swapped places. The preservatives and all the essential oils are mentioned.

Explanation of a few components:

  • Sodium borate: borax. Helps to bind water, oils, waxes and butter together. Prolongs shelf life but is no preservative on its own.
  • Phenoxyethanol, caprylyl glycol, sorbic acid: preservatives due to the water content. Prevention against molds, yeasts, bacteria.


Cedar-citrus. Smells woodsy, herbal. I personally like the O’Douds aromas for they are subtle, very balanced and not too tart/strong. Ideal for people with sensitive noses. Noticed whiffs throughout the day. Scent has not changed much from the start til now.

Application process – result

Be aware to style with clean and dry hands, remove hairs and other dirt out of the jar to avoid molds and other unpleasant situations. Store it in a cool and dry environment. Application: damp for me, aids to decrease waving. Used amount: 3 average sized licks. Scoops out very easy, zero force required. Breakdown: the separation water-pomade issue is solved completely! It mixes well at once and you obtain a creamy texture that is facile to work into the hair without any tug. No wax beads or clumps. Dispersing evenly: easy as well. Slicking the hair back: smooth, tad of resistance, no tug and pull. Same easiness when combing to the sides to part. The water based put and held down the hairs immediately, tamed cowlicks well because of its smooth consistency. Because it’s so slick not many strays/flyaways will occur. Sides held in place properly. Lifting my front: comfortable, rather easy. Waves were managed greatly. The control it offers is great. Weight in the mane: not the lightest but light to provide decent volume. Allowed my hair to look neat plus clean with a nice medium height. Styling did not take much time. When I looked back after 40 minutes: some sag (waves showed up but just a tiny bit), no splits, no strays or cowlicks out of place.


On the site, no description of the sheen. For my hair: medium shine, great for its firm strength. No fading during the day.

Hold – endurance

You can play with the hold according to the brewer. I mentioned that in my introduction above. O’Douds calls it a firm. To me: a firm on the lighter side of firm, more of a medium-heavy/solid medium as you will. It’s stronger than previous runs. Keeps the hairs together under normal conditions. More extreme, strenuous labor, some cycling and walks, temperatures around 70, sunny, tad windy: experienced minor sag, a few strays here and there. Overall: good hold and good endurance!


Easy, no resistance as you restyle. Hair did not tend to get more wavy, an issue I had with previous batches after several restyles. Hold afterwards: still good, hair won’t sag much, no loose hairs.

Build up

Clean, workable.

Washing out

1-2 rounds of water and shampoo. Washes out a bit less easy (but still easy) in comparison to the previous but that’s normal since the hold increased. Type plus amount of shampoo, hair type and the product that’s in, play a role. Soft and healthy sensation afterwards.

Hair, scalp issues


Similar pomade

Flagship pomade co – ‘The insubmersible’ medium hold water based.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s