Firsthand supply co – firm unorthodox water based pomade

Company – product

Quoting Firsthand supply co:

‘Firsthand supply company is a general store style company located in Beverly, Massachusetts. We seek to provide our customers with the highest quality hair, grooming and apothecary products for both men and women as well as other miscellaneous products from the best brands that we know.

All the products sold on our website, at events and through our wholesale accounts are tested and used by us and are what we believe to be the best products of their kind on the market. Our ingredients are all natural and well sourced, handmade in small batches. We strive for excellence. We want to connect you with the best makers and artisans that we can find. Let us give you a hand.’

Brewer of Firsthand supply co is Filipe Inacio out of Massachusetts. I will be reviewing his water based, an unorthodox/non-drying pomade with a firm (strong) hold.

More info –

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most. Use a tangle teezer to avoid tug. More info on this handy tool:


This pomade is poured into 4 oz plastic amber jars with black screw top lid. These jars are the same ones as the Jusincredible pomade line and PND’s water based, their latest batch. The hard plastic container does not bother me, even not striking. If it falls, you don’t have to deal with shattered glass, a mess on the floor and the worst: some wasted product. The two hands logo on top of the lid are nicely done: clean and classy. I personally like having a logo on top, so I can pick the right product out of my collection without rummage. It comes in a creamy color. Has the same outlook as the O’Douds regular water based and the insubmersible by Flagship but that’s all they have in common.


There are 2 ingredients lists from 2 batches. Filipe tweaked it.

Batch 1: 

Water, Beeswax, Candelilla Wax, Carnauba Wax, Soy Lecithin, Hydrogenated Castor Oil, Shea Butter, Jojoba Oil, Apricot Oil, Grapeseed Oil, Vitamin E, Germall Plus, Essential Oil.

  • Carnauba wax is a wax we don’t see very often in pomades. That’s due to its hardness. This is a natural wax as the others in here except for hydrogenated castor oil (castor wax).
  • Germall Plus: a preservative against harmful bacteria, molds, yeasts = very important for a water based.

The ingredients list above, is the one that’s printed on the jar. At Filipe’s site the ingredients are slightly different: fragrance oils + essential oils and optiphen plus instead of the germall plus preservative.

Batch 2: 

Water, Beeswax, Borax, Candelilla Wax, Vegetable Glycerin, Carnauba Wax, Soy Lecithin, Hydrogenated Castor Oil, Shea Butter, Jojoba Oil, Apricot Oil, Grapeseed Oil, Vitamin E, Optiphen Plus, Fragrance (Essential and Fragrance Oils).

Again, used the ingredients list printed on the jar. On the site: a few components swapped places.

= Both versions work similar.


Fresh bay rum. Rather strong in the jar. Notes of anise. Fresh indeed. Others call it a barbershop scent, reminds me a bit of this as well. Love the manly aroma. You notice it in your hair, it permeates the room, people around you will notice and give compliments. Got many breezes throughout the day, subtle and balanced. FHS lingers around but in a good way: not overwhelming or bothering because for me: no tart, intense scents all day long. You can easily use it as your cologne.

Application process – result

Before you dive in: keep the jar clean. Style with dry and clean hands to avoid molds, bacteria, yeast living in there although it contains a preservative. Store it in a cool and dry environment. Application for me: damp to style easier and for a better control of my waves. You can opt for dry application as well according to the brewer’s directions. Scoops out like a breeze. You can easily scoop out too much. Used 3 average licks. Breaks down immediately, effortless, smooth. Texture: creamy, sticky (not too), a tad dry, buttery/oily. Break it down well to avoid streaks (vanish in a second by the way). No clumps or beads of wax. Texture is reminiscent to Teddy boy original (that one’s even creamier). Although it’s creamy and light, it provides some good control. Feels like a medium at first. No clumps or wax beads though the initial ingredients are water and several waxes. Working into the hair: easy with a slight tension. Spreads very facile. Combing back: a tad of resistance: used my Denman brush and tangle teezer. When I wanted to lift my front, my waves came through somewhat and I could not get decent height but styling further, the pomade started to stiffen up resulting in an increase of hold and my waves were gone. No issues breaking through/weakening the wax layer because of combing repeatedly. About the stiffening up: rather similar to a gel-type water based. It’s some sort of solid settling. You feel it hardens a bit but that sensation goes away after a while. People that love gel-type pomades and being on the fence about trying out unorthodox pomades: this is a great transitional product in my opinion. But all this said, this is not a chemical made gel pomade but a nearly all natural. If you want more hold and control from the start, let the pomade sit for a few minutes and then begin styling. That’s the way I’m gonna do it the next days. Overall styling process was easy with an average styling time, the stiffening up and drier consistency did not impede that. You can style without a too waxy or overly sticky feel. FHS manages to keep the hair in place, controls my waves plus cowlicks, no splits, strays or flyaways. Sides held down well: a smooth, slick pomade is what we have here. I obtained a nice hair do, not the best I ever had but: clean and with average height in the front. In terms of weight this is more of a lightweight with a stiff feel. Volume: decent. Post-styling: after about half an hour I noticed some minor sag in the front, it had collapsed a bit on one side but not in such a way I needed to restyle. Rest of the hairdo: untouched. Day 2: I let it sit for a few minutes and then styled: a world of difference! Got a very nice hair shape: clean and solid. Using 2 scoops will do the job too. You don’t need that much of a product.


Low, natural according to Filipe. In my hair: natural looking as well. Matte? No. This low degree of shine persists until the end of the day.

Hold – endurance

Firm strength after the brewer. Begins as a medium and stiffens up to reach its true firm hold, I would say: around a heavy hold: see section ‘restyling’. Tests it had to go through: a few walks, a bicycle trip, temperatures around 50, it was windy, no sun or humidity, no very strenuous jobs or sweating. Verdict: hair stayed in place except for the minor sag in the front that didn’t worsen throughout the day. This unorthodox is slick and I didn’t have to struggle with annoying loose strands. My cowlick area is difficult to tame but it held well due to the stiffening process of the product and the balanced stickiness ratio. No splits to discern.


At this point I thought I was styling with a gel-type. It was not easy at all to comb through dry. It had hardened more than I expected, it felt more like a heavy hold now because how sticky and grippy it was. Experienced a lot of tug and ripped some hairs out (Denman brush and pocket comb). I was thinking: ‘Did I use too much?’ But looking back at the jar’s directions I read Filipe mentions: ‘Add water to reactivate’. Very important to read the instructions before use or restyling and yes, it’s recommended to use a water source: just a little will do. I remarked the same process as before: first a medium, then it started to stiffen up to provide a firm-heavy grip. My waves were tamed again and my hair looked good, better than initially. Did not have to deal with loose hairs or sag, waves showing up afterwards.

Build up

The build up properties are: clean and manageable, you feel the stiffness but you can work with it without ripping hairs out. Overall much better performance on day 2 and of course: learning to know the product better helps a lot. I put water in my hair and styled ten minutes afterwards: no stiffening up. This process began after doing product into my hair. Don’t need much pomade the next days. Well made pomade!

Washing out

1 or 2 washes with shampoo as most unorthodox water based pomades of these days. It depends on the amount of pomade you put in and your type of hair as well. Easy to rinse for me and ideal for a one-day commitment. Hair + scalp feel soft, healthy afterwards.

Hair, scalp issues


Similar pomade

Red house, Private reserve pomade, heavy hold water based.











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