Flagship pomade co, The insubmersible – medium unorthodox water based pomade

Afbeeldingsresultaat voor flagship the insubmersible pomade

Company – product

Flagship pomade co is a grooming company many pomade users acknowledge as a great one. This company, run by Wade Branson based out of Texas, is noted for its notorious Black ship pomade. Black ship is an unorthodox water based with a heavy hold, easy style-ability and superb endurance under extreme circumstances and on top of that: vegan-friendly and soy-free. But all this said, Flagship fabricated other great products which you’ll find in the ‘more info’ section below. All the Flagship products are home-brewed.

The product I will be reviewing is their revised 2016 ‘The insubmersible’. Did a review on the previous version: being more of a medium-firm hold, presented in a clear jar with another scent. The new formula is a straight medium to differ more from its heavy brother Black ship. The consistency has changed to make it a slicker product. Still vegan, soy-free plus all natural.

Link to the older batch of ‘The insubmersible’: https://piw74.com/2016/02/20/flagship-the-insubmersible-medium-firm-wb-pomade/

Update (around the end of 2017), a few changes:

  • label change: ‘Flagship handmade’ instead of ‘Flagship pomade co’ on the front
  • sea salt added (for more texture)
  • drier, more of a grainy consistency
  • a tad more hold

More info: http://www.flagshippomade.com/

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most. Use a tangle teezer to avoid tug. More info on this handy tool: https://piw74.com/2016/07/16/combs-brushes-afro-picks-an-inventory/


Bottled in 4 oz glass amber jars. The insubmersible comes in a creamy color.


Water, Candelilla Wax, Grape Seed Oil, Hydrogenated Castor Oil, Sunflower Lecithin, Borax, Essential Oils, Phenoxyethanol, Sorbic Acid.

Phenoxyethanol, Sorbic Acid: preservatives as a protection against harmful molds and bacteria.

The ingredients list on your jar may be another one. Wade recently updated all the labels and added the preservatives as well.


According to Flagship: spiced clove. Blended with bay, clove, citrus and vetiver essential oils to obtain a manly and robust scent. For me: spicy, catch some ‘playdohish’ breezes. Not my cup of tea but not troublesome either because it’s a not very prominent or lingering aroma. Got a few whiffs right after styling but those became very faint to unnoticeable during the day and the days after.

Application process – result

Style with clean and dry hands, remove hairs from the jar to avoid mold and bacteria growing in there. Store it in a cool and dry environment. Application for me on very damp hair, works the best to straighten the waves. Used 3 scoops, above average sized. Scooping out: came out right away, soft, not thick, a not tacky, pasty, creamy texture; say as fluent as Anchors Teddy boy original. I tended to take too much product at once. Rubbing between my palms: easy thing. Maybe I ladled out too big scoops for the pomade separated from the water, reminiscent to O’Douds water based. The day after, I tried smaller licks but got the same thing. How did it style? After a few rubs, I worked it through the hair in its separated state but without any hassle, just some white streaks which vanished directly after combing. Noticed little resistance during this process. It is important to not break down the pomade completely for the best results. Spreading the product evenly: no trouble at all. Slicking back: little resistance using the Denman brush. Styling went rather fast due to its great control and slickness. The insubmersible held down my cowlicks and sides, tamed my wave area very well and I didn’t have to deal with strays, flyaways, splits. Got a real nice, neat, slick shape with some good height. After circa half an hour, hair was still the same: no sag or strays, no waves. It managed flyaways greatly: just a few small, less than normal ones.


The company says: medium to high shine. To me: a few touches below medium. Sheen did not fade throughout the day.

Hold – endurance

Flagship’s strength/volume description: medium hold, medium volume. I experienced its strength as more of a medium to firm hold with a light-medium volume that allowed some good volume. Endurance wise: hair kept shape the entire day, no waves showing up, hairs sticking up, no real sag or cowlick issues, no splits: clean hairdo, minimal touch ups. Thus, great endurance. I tested it in humid weather, cold temperatures (50 ° F) and it was not windy, had a few walks and bicycle trips: nothing real strenuous. Comparing this to brother Black ship, The insubmersible is a step down in hold and as great as Black ship. Did it harden? No it’s a non-drying water based: it settled, stiffened up a bit, felt agreeable all the time.


No problem: little tension as you restyle. Preserves its good hold.

Build up

Clean and manageable one.

Washing out

Depends on your hair type and the amount you put in: around 1, 2 washes with shampoo to get the job done.

Hair, scalp issues


Similar pomade

O’Douds water based.



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