Flagship pomade co X Borneoil pomade, Strait of Malacca – heavy unorthodox water based pomade

Afbeeldingsresultaat voor flagship pomade strait of malacca

Companies – product

Flagship pomade co run by Wade Branson from Texas (formerly Arkansas) is well-known in the pomade communities. Infamous for his solid Black ship, a heavy unorthodox water based pomade and the first real heavy in its category. Black ship is a favorite of many, including me, because this pomade endures extreme situations, has great endurance, great hold. Borneo Pomade House helped to develop Black ship.

Then there is ‘the insubmersible’ medium hold unorthodox water based, also well- known.

Wade did a collab with the Malaysian Borneoil/BPH (Borneo Pomade House, @bph_store) and ‘Strait of Malacca’ was born. Wade’s delineation: ‘Themed after the infamously dangerous and pirate filled strait located in between Malay Peninsula and Sumatra, we wanted to pay homage to the culture and diversity found in that part of the world with this pomade’. Strait of Malacca contains hemp seed which is very good for the hair plus a vegan-friendly and soy-free pomade. It is also created to withstand tropical environments. Meant to provide more shine for a heavy hold type.

At the time SOM came out, it was meant to be a limited run but in the meanwhile a permanent. You can get yours on the Flagship website.

Flagship’s other pomades, other than the ones mentioned above:

  • Flagship, Dead sea clay, firm hold.
  • Flagship, Medium oil based.
  • Flagship, Steel horse, firm oil based.
  • Great ship: 9 oz jar of your favorite pomade.
  • Prelude, a clay collab with James Bui (the pomp).

Wade produced other grooming products too, you’ll find those on his website.

More info: http://www.flagshippomade.com/

More info: https://www.facebook.com/Borneo-Pomade-House-921507267882067/

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a boar hair brush, a Denman plus a detangler (Tangle teezer). During styling, I use brushes most. More about the tangle teezer on: https://piw74.com/2016/07/16/combs-brushes-afro-picks-an-inventory/


SOM comes in an amber 4 oz glass jar with gold cap. Has a creamy color.


Water, Candelilla Wax, Lanolin, Hemp Seed Oil, Coconut Oil, Borax, Sunflower Lecithin, Essential Oils, Phenoxyethanol, Sorbic Acid.

  • Phenoxyethanol, sorbic acid: preservatives against harmful molds and bacteria. Wade added these some time ago but now it’s officially printed on the new labels and on his website.


Described as: a blend of floral essential oils alongside some slight spice. Scent is hemp seed oil, the content of the hemp seed oil gets through. I heard other people calling it bay rum-clove scented. Do they talk about this scent or another? Don’t know how bay rum-clove smells like. I wasn’t very fond of this aroma at first. I had a Black ship with a similar scent, so I’m kind of familiar with it. Once in the hair: subtle, not overly strong. Breezes come and go. To be honest, I do like this aroma more and more!

Application process – result

Before applying, clean and dry your hands. Dirt can cause the pomade to become moldy or a center of bacteria because of the water. After use: remove hairs out of the jar. There are preservatives in there but being careful is always a good thing. Store it cool and dry. Scooping: easy, comes out right away: creamy substance. Comparing it to black ship’s texture: less dry. Agitating: very easy. This ease of scooping and breakdown reminds me of Teddy boy original by Anchors aweigh co. There is no direction whether to put it into dry or damp hair. I always prefer damp hair. I experienced little tension. Easy distribution: spreading evenly was a breeze. 4 average licks in the hair. No beads of wax. Combing through with my Denman brush gave me some sort of resistance. I used my tangle teezer to brush comfortable, totally tug-free! My part: easy to do. First, I let it sit for a few minutes. Styling process: didn’t go the way I expected. My lifted front did fall apart over and over again although the product provided a good grip. My waves came through but vanished nearly completely after some combing but hair sagged, and they showed up again. Sides did not hold down immediately, after a few times they were alright. It tamed my cowlick areas well. I always come back after circa an hour and the hair was about the same. Some minor sag extra, few flyaways, no splits, needed to touch up the front. Cowlick areas and sides: okay. I wasn’t happy with my  hairdo. Height: decent but it collapsed right after.


High to medium shine according to Flagship. Around a medium. Does not dull.

Hold – endurance

Heavy hold on the jar label. Comparable to brother Black ship? No, latter is much stronger. Malacca is an around a medium for my hair. Overall: the hair stayed around the for the rest of the day. Some sag, some flyaways, a few strays, some waving. It tamed my cowlick areas and sides well because of how light it was. My hair did not tend to split. I had a good walk and bicycle trip (not very strenuous) with temperatures around 55, no heavy winds. This pomade provides a firm hold but not the best control for my hair type. Light-medium weight feel in the hair but no volume because my front felt in again and again. Hair stayed soft, not greasy or sticky. I tried it out on damp hair, damper hair and less damp. Dry: not a fan because of the waving. Did I break down the pomade wrong? I did it according to Wade’s instructions. I used it several times, a bit different. Conclusion: is SOM a bad pomade? No, not at all! I suppose this pomade does not match with my hair type and others can have a good time using it. I suppose it is the hemp seed oil that weakens the hold and provides the shine.


Not much of a resistance. Hold about the same afterwards.

Build up

Clean. Manageable too. A few scoops extra to style again. Build up did not help my front getting better.

Washing out

1-2 shampoos depending on the amount of product used and of course your hair type. Did wash out easier than most other UWB. Conditioned, nice soft feel afterwards.

Hair, scalp issues


About similar pomade

The dead seas, a limited collab between Flagship pomade co & Ominous style co in the past: that was a much stronger unorthodox wb.




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