Company – product
Nozem is a pomade brand from Europe, The Netherlands. Nozem means: beatnik (a young person in the 1950s and early 1960s belonging to a subculture associated with the beat generation).
Nozem brings two water based pomades to the market: Nozem 1: a medium gel pomade (right on the photo) and Nozem 2: a heavy, more of a fiber, creamy pomade comparable to JS Sloane in terms of consistency. This line was developed by barbers with much experience in the field. Their goal was to make a ‘very Hollands’ pomade for a reasonable price. Holland is another name for The Netherlands. The Nozem team created a pomade that shows the best of two worlds: easy to restyle as an oil based in a water-soluble jacket.
Pomade-online.nl is the only distributor of Nozem at the moment. This company is founded and run by barber Lennart Dorsman from The Netherlands. He carries all sorts of pomades and other grooming products. Check him out.
More info: http://www.pomade-online.nl/nl/nozem-no2-heavy-hold-pomade.html en Pomadegroothandel.nl
My hair profile
I’ve medium thick, wavy hair. I wear a side part with a contour. I used a wide tooth comb plus a brush with wild boar hair. Use brushes mostly.
This pomade is presented in a plastic jar with screw cap (4 oz). Nozem pomade comes in a pink color.
Water (Aqua), Ceteareth-25, Polyurethane-14, Glycerin, AMP-Acrylates Copolymer, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Polysorbate-20, PVP, Disodium EDTA, DMDMH, Fragrance, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone, Red 33, Yellow 5, Titanium Dioxide, Mica.
Sweet. I can’t put my finger on the scent. It would be: Nozem oil. Somebody described it as having an orange smell. In my opinion it reminds me of the scent of some energy drink. It’s strong in the jar but not in the hair. I did not smell much of it throughout my day: a whiff sometimes, not intense, not overwhelming. Not my favorite scent to be honest.
Application process – result
Reminds me of the JS Sloane (the medium and heavyweight) in terms of color and texture. Nozem 2 is creamier and scoops out of its tin without issues. I see a bit of a fiber texture. Breakdown goes in a second and it’s super easy to work through the hair. The creamy texture spreads evenly easily. Typical for an orthodox is the sticky grip. The product tends to stiffen up rather quick. Styling gives some resistance but is not a difficult job. I use brushes, no combs. I used 3 normal sized licks. Once the pomade is rubbed in, you notice it settles, stiffens up without the crunchy gel like or helmet feel. Hair stays in place. Got a great height. I had to recomb the sides 1 time because they went out of place after initial styling. No heaviness or weighing down. Got a great slick hair shape, nice slicked down sides and well managed cowlicks. Neat and clean.
Nozem says: high shine. Around a medium shine to me, all day. Unless, you recomb. Even in the sun I did not remark it being very shiny. Taking into account it is a heavy hold, the shine is okay but nothing more than the most orthodox pomades.
Hold – endurance
Heavy hold. Hair goes nowhere. No sag. Cowlicks, sides tamed great. No splits. Few normal flyaways, strays. Acts as a typical orthodox heavy pomade. No surprises: secure hold.
Restyling the sides without any effort. Didn’t use any water source. If you do a complete restyling, using water will facilitate the job. Hold afterwards: about the same. No flakes.
Water soluble: no shampoo needed. After the rinse, the hair feels normal. No real dryness or coarse feel. Whether this ‘no dry feel’ will be permanent, I don’t know. Most of the time, the hair becomes drier after longer use because of the chemicals used to wash the oils out. I recommend conditioning the hair after the wash.
Hair, scalp issues
No allergies, itching, dandruff.