Rustin pomade – strong oil based

Company – product

Note: company shutdown

Rustin pomade is a company out of Texas, Houston and Rocky Lopez is the brewer. Rocky recently left Texas for New York and has new plans in the running. Whether those involve pomade or not, I cannot say. We’ll notice the outcome.

The strong hold presented here comes in a glass 4 oz jar and is its latest batch. Pomade has beeswax as its main ingredient. The previous heavy hold came in a tin. The ingredients underwent a small revision. He changed the scent too.

Next to the strong hold, Rocky offers: a light, a classic (medium) hold (oil based) and 2 water based pomades (deluxe and supreme). All underwent a face lift.

Bonus: How to make a pomade, home brewer style by the pomp and Rocky Lopez brewing:

More info:

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most. 


The 4 oz glass jars have a nice clean design. I do like the tins from the past too! It is a light yellow pomade.


Beeswax, White Petrolatum, Lanolin, Castor Oil, Coconut Oil, Essential Oils *

* Cedar wood, lemon, anise, amber and vetiver.


In the description Rocky calls it ‘citrusy, sweet and woodsy’. This is a very adequate description of how the pomade smells for me. It isn’t a strong scent, does not overpower. Scent is well-balanced and spreads some subtle whiffs during the day. Glad because I don’t like intense all day lingering scents. The previous batch had a oak moss – sandalwood aroma. I have not tried that but it sounds like a more ‘out of the box’ scent in comparison to the safer citrus scent. But all this said, the citrus is an accessible scent.

Application process – results

When opening the jar, a yellowish vaseline alike color is noticeable. Scooping out needs pressure, so is the breakdown of the pomade. No fingernail involved, just some force. Rubbing between the hands reveals this is a waxy pomade. Breakdown isn’t a hard one. You get a waxy, not sticky consistency. Greasy? No, on the drier side. Working through the hair: a little tug. Spreading evenly goes rather easy. Combing through (I always use a Denman brush to reduce tug and pull) gives some tension, not painful or pulling out hair = normal for a heavier oil based pomade. A steady grip noticeable. Styling went rather easy for it being so waxy. Not the slickest but okay. Because of its wax content, some hairs kept falling back a few times (cowlick area) but using the brush helped. It straightened out my waves alright from the beginning. Sides held down okay after some brushing. I got a nice slick shape and a good height.


A bit above matte, all day long.

Hold – endurance

It says ‘strong hold’. Previous batch was a heavy. I did not use that one so I can’t compare them. I label its strength as a firm. It also has a good control. More of a mediumweight in the hair for me without weighing down the hair. Kept my hair in place all day long even after doing some sport, with some wind. The only things I noticed were some flyaways, some strays but the overall shape wasn’t wrecked at all. My waves did show up a bit in a very well managed way, nice, clean and neat. When I use mediums the first day my hair tends to wave and sometimes in an unclean way I despise. With the Rustin it’s in between a medium and a heavy. Therefore, I prefer to call this a firm, not a heavy.  Endurance is good. Hair feels soft, not sticky or greasy.


No tug. Hold about the same!

Build up

Waxy and clean. Second day two licks on top (not washed out) was enough to get the same hold as before. Styling was a bit more difficult because of the wax content. The waves weren’t straightened out the second day but I got around the same sufficiently clean result. After a small wash and applying it on wet hair, the waving disappeared.

Washing out

Around 3 showers. Hair feels nice, soft, conditioned because of the conditioning oils and waxes.

I made an inventory of degreasing methods that can help you:

Hair, scalp issues



Interested in oil based pomades only? You can join our ‘Oil Based Pomade Enthusiasts’ Facebook group –


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