Reuzel red – medium water based gel pomade

Company – product

Reuzel red is a water-soluble water based pomade, gel pomade, ‘ringing’ gel, ‘orthodox’, drying pomade, a gel hybrid. Many names for the same type of pomade.

Reuzel has been created by the world-famous Schorem barbershop (Scumbag) from Rotterdam, the Netherlands/Europe. The reuzel pomades are fabricated in the US. This is their first water based: a medium hold.

If you’re in need of more hold than you can opt for the reuzel in the blue tin with a firm/strong hold.

Reuzel green (medium) and reuzel pink (heavy) are the oil based (petrolatum based) ones.

Reuzel also launched a fiber and a clay matte pomade. They have other grooming such as hair tonics.

Bonus 1: how to use Reuzel red? –

Bonus 2: first pomade vending machine in the world –

More info:

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, a Denman brush plus a wide tooth comb (detangler). During styling, I use brushes most. I also use a tangle teezer. More info:


Reuzel red comes in a gold color (recalls: Shiner Gold, Prospectors gold rush and the previous Grant’s medium with its classic tin labels). Tin size: 4 oz.


Water (Aqua, Eau), Ceteareth-25, PEG-7 Glyceryl Cocoate, Propylene Glycol, Polysorbate-20, PEG-7 Hydrogenated Castor Oil, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Fragrance (Parfum), Benzyl Alcohol, Coumarin, Limonene D, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Lyral, Alpha-Isomethyl Ionone, CI 15510/Orange 4.


Butterscotch: sweet scent. A bit overwhelming for me at the start. I smelled this all day long, it’s lingering, like a shadow. If you’re sensitive to stronger scents, keep that in mind when purchasing. Most gel pomades lose their aroma rather fast but the red does not for me. After multiple use, it started to grew on me and I dig it! Can replace your cologne.

Application process – result

No pressure needed to scoop it out the tin as with all orthodox pomades. Has a tick, sticky/tacky texture. Applied it on damp hair, some amount of tug and pull but no hassle. Breaks down easy, typical for a pomade type. Goes in easy, a few scoops are enough (3 average sized). Spreading evenly went okay. Has a bit of a dry/tacky feel that keeps the hair together alright from the start. Combing through: okay, some tension, it begins to harden rather quick but styling stays workable. Can be a tad troublesome if you don’t find your part at once. Adding some water helps. Control: tamed my cowlicks alright, same for my waves. Slicked back the sides greatly. No splits. A few strays present. Styling time: quick. Weight: feels rather firm/solid in the beginning (stiffness) but once the pomade has settled/dried, that sensation will cease. Hairdo: nice, not the best but I never get the best shape with gel pomades but reuzel red does a good job overall. 


Says ‘high sheen’ on the jar but it’s not what I experienced. More around a neutral shine for the rest of the day on my hair.

Hold – endurance

Reuzel red is meant to be a medium. Medium on the stronger side to me, but not a strong/firm hold. Therefor the blue is made. At the end of the day: had several flyaways, strays because of its drier consistency. Heavy wind, some rain didn’t mess up the hair much. Would this pomade endure the heat? Did not test that but I’m certain it does with the Belgian temperatures: max. around 100°F. Firms up a little, stiffening, no hardening into a helmet for me. Waves and cowlicks: tamed. No splits. Great control of the sides. Front sagged a tiny bit.


Did not use water: a bit of resistance while restyling. I do recommend a water source to restyle. Hold about the same afterwards.

Washing out

Water only to wash out completely (water-soluble). Hair and scalp feel slightly dry. I can’t say this will aggravate using it for long periods of time. But this is what most orthodox water based types have in common. Use a conditioner afterwards and you’ll be alright.

Hair, scalp issues

No allergies, itching, dandruff.






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