Grant’s golden brand – medium water based gel pomade

Company – product

‘Style is everything’

The pomade presented here is made by Grant’s golden brand, a small family business based out of the Pacific Northwest, founded in 2009. They still exist and that means they did a good job already! Grant’s is specialized in making water based pomades and I’ll showcase the medium blend gel-type pomade.

Quality wise, the medium blend offers good performance plus does not suck the moisture out of your mop as many gel-types do. It’s a tad pricier but it’s worth any penny in my opinion.

Other products of the Grant’s line-up are: a matte dressing, an original pomade that is their strong hold. New product from 2016: the prime cream, a styling cream. They fabricated a putty in the past but latter was shutdown. Looking further you’ll find combs, apparel and lapel pins.

Some of you will have noticed 2 different containers on the internet: a plastic jar with blue, white and black accents versus the one in a tin with colorful classic design. Other differences: pomade’s color + a slight change of the formula.

More info:

My hair profile

I’ve medium thick, wavy hair. I wear a side part with a contour. I used a wide tooth comb plus a brush with wild boar hair. At the time I used this, my hair was shorter (long enough to make a side part and small contour).


Jar is a 4 oz plastic one. Translucent pomade inside.


Water (Aqua), Ceteareth-25, Polyquaternium-11, PEG-7 Glyceryl Cocoate, Glycerin, Phenoxyethanol, Fragrance (Parfum), PEG-7 Hydrogenated Castor Oil, Chlorphenesin, Prunus Amygdalus Dulcis (Sweet Almond) Oil * Organic.

Grant’s infused the medium with organic almond oil which has great conditioning properties.


Hawaiian scent: fresh, very sweet, Malibu alike. Not really manly but what does that matter when it’s so great. Somewhat overwhelming in the nose but so good! Noticed it all day. People sensitive to strong, permeating, lingering scents can be bothered by this. Love it a lot! One of my favorite scents.

Application process – result

No force needed to scoop or to break this down. Very sticky texture, not really thick. Apply on dry or (slightly) damp hair. Goes in easy without tug and pull. A few scoops (2-3 average ones) suffice. Gives a stable grip. Spreads alright. Combing back: some resistance. Changing direction of the hair to part: same tension. Parting went well. Good control and the stickiness keeps the hair together, without having styling difficulties. Does not begin to stiffen up while styling. Hair kept shape after initial styling. Gave me a nice, clean hair style. Tamed my cowlicks and my waves. Slicked down my sides greatly. Styling time: average. Good hair height, nice volume. Weight: medium.

A medium shine that persists (for me) if you do not recomb. As you do surely, sheen fades like any orthodox water based. Want your shine back: add some water.

Hold – endurance
Good medium hold due of its stickiness. Keeps the hair in place the entire day. I just had some flyaways after a couple of hours. Heavy wind, bit of rain don’t sweep away the style you got. Endures heat (till 104 I’ve experienced). Firms up very little, no hardening into a helmet and no crunchy feel at all. Waves and cowlicks tamed, sides held down, no splits in the front.


No need to use a water source. Scarce pull as I restyled. Hold about the same afterwards. But to ease restyling: add water. Does not flake.

Washing out

You only need water to rinse it out completely because it’s a water-soluble. Hair and scalp feels slightly dry afterwards but not as dry as many other gel pomades do = good thing for sure. I do not know whether it’s going to dry out the hair more intense after longer use.

Hair, scalp issues








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