Ominous style co – medium unorthodox water based pomade

Company – product

Update: this brand doesn’t exist anymore.

I wanna showcase a new non-drying or ‘unorthodox’ pomade: the one of Ominous style co. All natural, with premium ingredients conditioning the hair, handcrafted by Nic Donini based out of West Virginia. This pomade is very similar to an oil based, has a medium hold.

Notorious line is the Embalmer’s grease: handmade, all natural as well. The medium EG is more of a firm and its heavy beeswax based has more of a super heavy power. Both have a zombie, graveyard theme. I did a review on the 2 too. Feel free to check them out in the oil based pomade section.

More info:

My hair profile

I have medium thick, wavy hair. I wear a side part with a contour. At the moment, I’m using a brush with wild boar hair, also a Denman brush plus a wide tooth comb to style my hair. During styling, I use brushes most.


Poured into 4 oz amber glass jars. Pomade inside: yellowish color.


Water, Beeswax, Jojoba Oil, Hydrogenated Castor Oil, Soy Wax, Shea Butter, Vitamin E Oil, Soy Lecithin, Borax, Essential Oils.

No preservatives mentioned. Maybe not marked down but present.


Minty, herbal. However, not overpowering. I got breezes throughout the day. Others smelled citrus and basil in it as well. Nic’s scents are special, tart and herbal. I dig them a lot! 

Application process – results

Please take always notice to style with clean, dry hands because it’s a water based and mold can form. At the end of usage: check if they’re no hairs left in  the jar. Store it cool and dry. On damp hair is the way I prefer. Top layer: pressure needed to scoop it. Much softer texture underneath. Breakdown: a bit of pressure and it’s done. Texture: waxy, oily, not sticky, sand-like feel. I had to deal with a few wax beads but these were broken down in a second. The pomade goes in the hair easily, spreads easily. No real tug and pull as applying and slicking back with my Denman brush. Styles fast, slick and easy. My hair maintained shape after initial styling. Tames my waves, cowlicks and sides. Not many strays, flyaways. Nice shape with average height for it’s a medium. Pomade feels and acts very similar to an oil based.


A few touches above natural shine. Shine endured the day. 

Hold – endurance

Labeled as a: medium hold. Described as a medium-firm for a few people, depends on your hair type. No hardening. Keeps hair in place during the day, even after some walks and cycling, the influence of wind. Not much of strays, flyaways. Tiny bit of sag. Straightened my hair sufficiently, waves did not come through. Cowlicks, sides kept shape all day, no splits somewhere. Nice comb lines. Provides a good control. Hair soft all day. Light-medium weight in the hair to allow some volume.


Pomade does not harden up: no problem restyling with it. Did not really need to, just a tad of cleaning up the sides. Restyling: no tension as I recombed, a bit less hold, tiny bit of waves showing up in the front.

Build up

Clean, waxy build up. The pomade works even better with build up: up to a medium-firm for me on the second day and the days after. On wet hair (wash with just water) gave a great result with a cleaner look and less waving.

Washing out

Does not rinse out with just water. Need 2-3 shampoos to wash out completely with a build up of a few days. This one isn’t the easiest to rinse, it’s close to an oil based, that’s why. Of course, the amount used + your type of hair count as well. Hair feels healthy, soft afterwards.

I made an inventory of degreasing methods that can help you:

Hair, scalp issues





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